POOCH – Dog Walking App
POOCH is an app that allows dog owners to share and discover friendly dogs for walking buddies.
Following a Design Thinking Methodology semi-structured interviews were analysed using a coding system – A field observation, brainstorming and ideation led to the design and prototype of the App, using Axure. Paper Prototyping and Axure were used to gain user feedback throughout the product development.
Using these emergent research techniques allowed a product design that was problem led not solution led.